Full pricing. No hidden fees.
Per row. Match is billed only on success. The discount curve is printed on this page.
Private preview
TurnToData is in private preview. Access is granted per engagement. These are preview prices and they take effect for everyone when self-serve billing opens.
The price book
Clean
Standardize, validate, deduplicate your file.
Match
Resolve your records against the Master Entity List. Every matched row returns a stable entity ID, the canonical registered name and country, match confidence and tier, and your duplicates revealed and grouped. An unmatched row costs nothing.
Charged only when we match.
Enrich
Open identifiers that unlock joins across every other dataset you own: LEI, EIN, NAICS, CAGE. Plus firmographics and hierarchy. Per matched row.
Agent
The same contract agents already read at /api/capabilities.
Free
1,000 rows a month. No card.
Concierge
Messy files, our operators. You get the cleaned file, a match-rate lift report, and a residue file formatted for a premium-vendor purchase if you choose to buy the remainder.
Stop at clean: your file, standardized and deduplicated.
Stop at match: one row per real company, with a persistent key. Bring your own data vendors.
Run the full pipeline: matched rows come back enriched and joinable.
Volume discounts
The meter is the self-serve on-ramp. No contract. The discount applies automatically.
It is the path to about 250,000 rows a month. Past that the committed plans below cost less.
A worked example
A 30,000-row CRM file with every line of the arithmetic shown. Cleaned, matched, and the matched rows enriched at our published representative benchmark match rate of 82 percent. Every line of the arithmetic is on the estimate.
Your match rate depends on your file. The benchmark runs live and you can run your own file against the free tier first. The method and its receipts are public.
Committed plans
A committed block of rows every month at a printed price. One line in your budget instead of a variable meter.
~ figures round from the printed monthly price
The full pipeline on every row. Clean, match, and enrich are all included at the block price.
Refresh bills only changed rows. We hold your resolved book between cycles. Each cycle bills the rows that changed and nothing else.
Annual commit. Monthly invoice. Twelve months at the printed price. The invoice arrives monthly.
Preview prices. Design partners keep them for twelve months after general availability pricing takes effect.
To start a plan, write to [email protected] and name the tier.
Platform license
10,000,000 rows a month and up, resellers, and OEM deployments run on a platform license. The license carries non-redistribution terms and that takes a signature, so this is the one price we quote instead of print. Large platform agreements land well under the seven figures a per-row meter would imply.
For a quote, write to [email protected].
The terms
No seats. Pricing is per row. Everyone on your team can use it.
No expiring credits. You pay for rows processed. A quiet month costs nothing.
No failed-lookup charges. Match is billed on success. The benchmark behind that promise runs live on the benchmarks page.
No auto-renewal traps. Nothing renews without your word.
No talk-to-sales wall. The prices are on this page.
Turnaround
Turnaround in preview is best effort. Published turnaround targets come with general availability.
Where this sits in the market
Raw-API vendors sell unresolved records near $0.10 a row. Platforms sell $0.45 to $1.00 a row behind a sales call (published vendor price lists, 2026). ZoomInfo's median contract is $33,500 a year (Vendr, n=1,563, 2026). A 30,000-row project here is about $1,872.