Pricing
Published prices.
Per row. Charged on success. The discount curve is printed on this page.
Private preview
TurnToData is in private preview. Access is granted per engagement. These are preview prices and they take effect for everyone when self-serve billing opens.
The price book
Six services, one page of prices.
Clean
Standardize, validate, deduplicate your file.
Match
Resolve your records against the master entity list.
Charged only when we match. An unmatched row costs nothing.
Enrich
Firmographics, open identifiers, hierarchy on matched records.
Agent
The same contract agents already read at /api/capabilities.
Free
1,000 rows a month. No card.
Concierge
Messy files, our operators. You get the cleaned file, a match-rate lift report, and a residue file formatted for a premium-vendor purchase if you choose to buy the remainder.
Volume
The discount curve, printed.
The curve is public. It applies automatically.
A worked example
30,000 rows, every number shown.
A 30,000-row CRM file. Cleaned, matched, and the matched rows enriched at our published representative benchmark match rate of 86.5 percent. Every line of the arithmetic is on the estimate.
Your match rate depends on your file. The benchmark runs live and you can run your own file against the free tier first. The method and its receipts are public.
What you can count on
The terms sheet.
No seats. Pricing is per row. Everyone on your team can use it.
No expiring credits. You pay for rows processed. A quiet month costs nothing.
No failed-lookup charges. Match is billed on success. The benchmark behind that promise runs live on the landing page.
No auto-renewal traps. Nothing renews without your word.
No talk-to-sales wall. The prices are on this page.
Turnaround
Turnaround in preview is best effort. Published turnaround targets come with general availability.
Where this sits
The market slot, sourced.
Raw-API vendors sell unresolved records near $0.10 a row. Platforms sell $0.45 to $1.00 a row behind a sales call (published vendor price lists, 2026). ZoomInfo's median contract is $31,875 a year (Vendr, n=1,313, 2026). A 30,000-row project here is about $1,967.
Preview access